More than ever, companies are recognizing the power of workplace data. With firms constantly looking to increase efficiency, boost productivity, and better utilize space, the appetite to gather intelligence about employee behavior and movement within the office is growing.
Sentiments quickly turn unsettling and troubling when cameras are pointed inward
Video surveillance is a strategy some organizations are using. By setting up cameras to track and monitor employees, employers have a better understanding of their workplace. Companies are using camera-based solutions to track employees at their desks, in meeting rooms and throughout the office
There’s only one big problem: Workers hate it.
To be clear, most employees understand the need for video security to monitor entrances, parking lots, and any external threats. But sentiments quickly turn unsettling and troubling when cameras are pointed inward.
In a limited survey of 100 U.S. office workers, 75% of respondents reported that they would not be OK with video cameras installed throughout the office that “track personal whereabouts.”
And these concerns extend beyond cameras. Employees are also weary of companies implementing other personally identifiable monitoring technology, including wearables that track individual movements.
According to last year’s IQPC’s HR Metrics & Analytics Summit survey, half of employees “would object to wearing one” in the workplace, and company content editor Tiffany Ramirez says the problem is growing.
"Although these capabilities have created a lot of excitement, they have also generated anxiety and debate,” said Ramirez. "While the benefits of these capabilities are potentially game-changing, data privacy concerns are rising.”
These concerns are likely to become even more visible as companies experiment with new workspace utilization strategies.
Fortunately, new technologies are making it possible to gain the valuable data you need without resorting to measures that creep out employees.
Until recently, sensors weren’t accurate, and camera-based systems brought privacy concerns and tension into the office. But new advances in sensor technology now enable us to understand exactly how every room in a building is being used without collecting any personally identifiable information.
At Density, we believe in a privacy-first approach to sensor technology. Click here to learn how we accurately count people in real time, without infringing on employee privacy.