When we founded Density, we wanted to know how busy our favorite coffee shop was. We didn't understand why there was an API for inclement weather but there wasn't an API for how many people were in a space. In 2013, we assumed “counting people” was a solved problem.
We looked for technology that could do this and found hundreds of products—stereoscopic, ultrasound, thermal, PIR, AIR, low-res cameras, wifi tracking, bluetooth, etc. We bought them all and experimented. We learned each technology had trade-offs—they were unreliable, inaccurate, expensive, invasive, inaccessible, high latency, and so on. We decided to build it ourselves.
What began as a weekend project has become the better part of a decade working to build the standard platform for counting people. There’s so much left to do.
by the numbers
Trusted by hundreds of customers
Available in 30+ countries
100s of millions counted
Teams in 16 states & 5 countries
Made in the USA
We have offices in San Francisco, New York City, and Syracuse. Density is a vertically integrated company with cross-functional team members in 16 states and 5 countries.
From hardware design to software development, everything is built in-house and manufactured in the United States.