We started Density to answer a simple question: Is our favorite coffee shop busy right now?

No existing technology could count people accurately without compromising privacy. So we built our own.

Along the journey, we realized that the built world is barely measured.

The best companies in the world had no idea how
(or even if!) their spaces were being used – even though buildings account for 39% of global CO2 emissions.

What began as a weekend project is now the industry
standard for counting people. And we’re just getting started.

Man presenting on a stage
Man smiling holding a bag of coffee
A person wearing a santa hat smiling at the camera
A trio of people smiling at camera
A group of people dancing at a nice event
A group of people sitting at a table full of food
Two men and a woman smiling while sitting at a table with food
Two people dressed as christmas trees
Two people smiling at the camera, the Eiffel tower in the background
A group of smiling people outside
A group of people dressed up, smiling at the camera
Two men and a woman smiling at the camera
Two people inside Density phone booths being photographed
A group of people dressed in sailor themed attire
Two people smiling at the camera
A man posing by a street grate

Our clients occupy 1 billion square feet of real estate

ExxonMobil logoAt&T logoShopify logoSquare logoCoca Cola logoErnst & Young logoOkta logoEricsson logoSickKids the hospital for sick children logoGeorgetown University logoEtsy logoHP enterprise logoBlackRock logoStripe logoDollar Tree logoHarvard Medical School logo

Top Tier Investors

Density has raised more than $225MM

Kleiner Perkins logoUpfront logoLudlow logoFounders fund logoAltimeter logoDV logo(01.A) logo

Made in the USA

We design and assemble our sensors in the United States to protect IP and ensure quality control.

Works Anywhere

Global reach with teams in San Francisco, New York and Paris. Our sensors are operable in 30+ countries.

Leadership Team

We design and assemble our sensors in the United States to protect IP and ensure quality control.

Andrew Farah
CEO/FOUNDER
Ori Franco
CHIEF FINANCIAL OFFICER
Eva Rijser
CHIEF MARKETING OFFICER
Jeannine Seidl
Senior Director, People
Zach Brand
CHIEF TECHNOLOGY OFFICER
Jamal Al-Haj
GENERAL COUNSEL
Kirt Thomson
CHIEF REVENUE OFFICER

What you don’t measure you can’t

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measure
build
develop
consider
utilize
improve
discover
visualize
rediscover
uncover
reveal
map
learn
transform
recognize
predict
optimize
measure
build
develop
consider
utilize
improve
discover
visualize
rediscover
uncover
reveal
map
learn
transform
recognize
predict
optimize