Nida is the AWA Market Leader for California, anchored in San Francisco Bay Area. An architect by training and entrepreneur, she is a real estate portfolio and workplace strategist who possesses a unique end user perspective. She is passionate about advising and partnering with the organizations on transformational initiatives, experience design and human centric change management. Her solutions stem from evidence-based research and data driven insights to inform scalable programs with tangible results. She has managed workplace initiatives and optimization strategies that involved transitioning from legacy and pre pandemic practices into culturally informed, technology enabled and spatially balanced workplace experiences.
Her mantra is, 'Have fun no matter what you do, otherwise you are probably doing it wrong'. She consistently questions the status quo and believes that continuous curiosity helps us be better partners to our clients.
Andrew Farah is co-founder and CEO of Density Inc, where he and his team have built a cutting-edge space occupancy platform that enables companies to measure their portfolios in real-time.
Andrew is inherently curious about how people use and interact with the built world. He believes most buildings have been constructed without any hard data about utilization and that by simply measuring how space is used, we can design better cities and save companies and governments billions in the process.